Real ways to get more patient reviews for your chiropractic practice
You probably have patients who tell you, “I feel so much better, I wish I had started sooner.” Then they leave, life gets busy, and that great story never makes it online. Meanwhile, someone in your town is scrolling through a list of chiropractors, trying to decide who to trust, and your clinic looks quieter than it really is.
That is what we are fixing here. Not fake hype. Just helping your happiest patients speak up so your chiropractic practice looks as strong online as it feels in the treatment room.
Why patient reviews matter more than another ad
When people are in pain, they are not looking for perfect logos. They are looking for proof. Proof that someone with their kind of back pain, neck tension, or headaches found relief with you.
Consistent patient reviews help your practice:
Build trust before anyone walks through your door
Stand out in local search when patients type “chiropractor near me”
Back up the promises on your website with real voices
A clinic with recent, specific reviews feels alive. Patients can picture themselves in those stories. A clinic with just one or two old comments feels like a coin toss. Most people will quietly choose the first option.
Choosing the right moment to ask for a review
A rushed “Hey, can you leave us a review” as someone is halfway out the door rarely works. The ask lands better when the patient has already felt progress and you are not in a hurry.
A natural time is after a few visits, when they say things like:
“I finally slept through the night.”
“I can sit at my desk again without constant pain.”
“I made it through a workout without my back seizing up.”
That is your opening. You can keep it simple:
“Lisa, you have come a long way in just a few weeks. If you ever feel comfortable sharing that in a quick online review, it really helps other people who are where you started.”
No script. No pressure. Just a human moment.
How to ask for a chiropractic review without sounding salesy
A few small details make your request feel genuine:
Use their name
Mention their specific progress
Keep it short and conversational
Something like, “Mark, I am really happy with how your shoulder is moving now. If you decide to leave a quick review, even two or three sentences, it could help someone else finally book that first visit.”
You are not asking for a perfect essay. You are asking for their story, in their words.
Make leaving a review almost effortless
Most people do not avoid reviews on purpose. They get home, wrangle kids, answer emails, and that mental “I should write a review” vanishes. If you want more patient reviews, you have to make it ridiculously easy.
You can:
Send a short text or email with a direct link to your review page
Add a small card at checkout with a QR code
Include a gentle reminder in your post visit messages
The fewer clicks between your patient and the review form, the higher your chances. If they have to search for you, log in, and guess where to post, you have already lost most of them.
Light automation that still feels human
Manually tracking who to ask and when gets old fast. This is where a little automation saves your time and your sanity, without turning things robotic.
You can set up a simple workflow so that after visit two or three, a patient gets a warm, prewritten message, for example:
“Hi Jenna, thanks again for coming in today. We are glad to be part of your progress. If you would like to share your experience in a quick review, it really helps others looking for a chiropractor they can trust.”
A partner like Altrust Services can help you build this into your existing systems so messages go out at the right time with the right tone, and you are not trying to remember who you already asked.
Turn reviewers into long term champions
When someone takes time to write about their experience, that is a big vote of confidence. Treat it that way.
You might:
Reply with a genuine thank you
Mention their progress in a way that protects privacy
Share (with permission) a line from their review on your site or in your waiting room
It does not have to be grand. A simple “We love seeing you back to running again, Tom. Thanks for trusting us with your care” goes a long way. Patients feel seen, not used.
How to respond when reviews are positive
Avoid copy paste replies. People can spot those instantly. Aim for:
Their name
One detail about their journey
A short forward looking note
For example, “Thank you, Maria. It has been great watching your migraines ease up. We are excited to keep you feeling this way.”
Feels different, right. More like a conversation than a template.
Handling tough reviews without damaging your reputation
At some point, every chiropractic practice gets a tough review. Maybe there was a miscommunication at the front desk. Maybe expectations were not clear. Maybe you were simply having a rough day.
The worst thing you can do is fire back defensively. The best thing you can do is show that you listen.
A solid response usually:
Stays calm and respectful
Acknowledges their experience without arguing online
Invites them to contact you directly so you can understand and try to fix it
Something like, “We are sorry to hear your visit did not feel as helpful as you hoped. That is not the experience we aim for. If you are open to it, please reach out to our office so we can talk through what happened and see how we can make this right.”
Other patients are reading your response more than the complaint itself. They are asking, “If something goes wrong, will this chiropractor listen.”
What patients notice in your response
They notice tone. They notice whether you blame, dismiss, or take a breath and engage. A thoughtful reply to a critical review can actually build trust with people who have never met you. It shows that you are human, not perfect, and that you care enough to follow up.
Build a simple review habit inside your practice
The goal is not to “collect 100 reviews this month” and then go quiet. A steady trickle of real, current patient reviews looks far more natural and reassuring.
You can:
Decide which visit you will usually ask on
Make sure your team knows how to ask in their own words
Let automation handle reminders so no one has to chase
Over time, your profiles fill up with real stories. Fresh ones. New patients can see that you are helping people right now, not just five years ago.
If you want help turning all this into a clean, stress free process that fits the way you already work, you can connect with the team at Altrust Services and map out a review strategy that feels natural for your clinic by reaching out through their contact page.