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Proven Marketing Strategies for Successful Medical Practices

Altrust Services - Proven Marketing Strategies for Successful Medical Practices
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Proven Marketing Strategies for Successful Medical Practices

 

As you navigate the competitive landscape of healthcare, understanding and implementing proven marketing strategies could be the linchpin for the success of your medical practice. From optimizing your website for a better user experience to leveraging sophisticated digital marketing tools that track and analyze patient engagement, each component plays a pivotal role. However, the real game changer might just be how effectively you employ content marketing to not only attract but also retain patients. Let’s explore how a blend of these strategies can transform your patient interactions and overall business growth, and consider what might happen if you overlook these crucial elements.

Introduction

In today’s digital landscape, establishing a robust online presence is essential for medical practices aiming to thrive and expand. As you dive into the world of digital marketing, it’s crucial to understand how different strategies will help you connect with your patients and enhance your reputation.

Content marketing, in particular, plays a significant role. By creating valuable content, such as informative blog posts or engaging newsletters, you not only provide useful information but also improve your search engine rankings, driving more traffic to your site.

Your website acts as the cornerstone of your digital marketing efforts. It’s where potential patients get their first impression of your practice. A compelling, user-friendly website ensures that this first impression is positive, encouraging further interaction. Moreover, regular updates and relevant content keep your site dynamic and appealing.

Engaging with your audience on social media platforms like Facebook or Instagram further amplifies your online visibility. It offers a space to connect more personally with patients, share insights, and build a community around your practice.

Through thoughtful digital marketing strategies, you’re not just reaching out; you’re building lasting relationships and setting the stage for sustained growth and success in your medical practice.

Understanding the Importance of Marketing in Healthcare

As you explore different digital marketing strategies, it’s important to recognize how these efforts directly impact healthcare outcomes and patient acquisition. Effective marketing not only boosts your practice’s visibility but also significantly enhances patient satisfaction. When patients are happy with their care, they’re likely to share their positive experiences. This word-of-mouth marketing is incredibly powerful, as potential patients trust recommendations from friends and family more than any advertisement.

Moreover, maintaining regular email communication plays a crucial role in patient engagement. Considering that 66% of patients check their emails daily, timely and informative emails can keep your patients informed and involved in their healthcare journey. This consistent engagement helps in building trust and loyalty, which are foundational to patient satisfaction and retention.

To effectively manage these marketing strategies while ensuring that your practice’s financial and administrative operations run smoothly, consider outsourcing to Altrust Services. They provide expert accounting and finance virtual assistants, allowing you to focus on patient care and growth.

Developing a Comprehensive Marketing Plan

To develop a comprehensive marketing plan, start by assessing your medical practice’s specific goals and audience needs. You’ll want to identify what sets your practice apart and the particular demographics of the patients you’re aiming to attract. This foundational step is crucial as it guides the rest of your marketing strategy, ensuring that every action is aligned with your objectives and targets your audience effectively.

Once you have a clear understanding of your goals and audience, focus on website optimization and social marketing engagement. These aren’t just buzzwords but essential components of a successful marketing plan. A well-optimized website ensures that potential patients find you when they’re searching for healthcare services online. It’s about making your site user-friendly and informative, providing all the necessary information at their fingertips.

Simultaneously, enhance your social media engagement. This doesn’t mean just posting regularly, but also engaging meaningfully with your audience. Respond to comments, share useful health tips, and create content that resonates with the community you serve. This approach not only boosts your visibility but also helps build trust and loyalty among current and potential patients, setting you apart in a competitive market.

Managing these marketing initiatives can be challenging alongside your core medical responsibilities. This is where Altrust Services comes in, offering specialized support to handle the financial and administrative aspects, ensuring you have the resources to execute your marketing strategies effectively.

Leveraging Digital Marketing Tools

Let’s explore how digital marketing tools can supercharge your practice’s growth by targeting the right audience and analyzing performance data efficiently. By harnessing the power of digital advertising, you’ll be able to pinpoint and attract the patients who are most likely to need your services. Platforms like Google Ads enable you to focus your resources on specific demographics and locales, ensuring your marketing efforts aren’t wasted on uninterested parties.

Furthermore, email marketing remains a robust tool for nurturing patient relationships. Using platforms like Mailchimp, you can send targeted information and updates that keep your practice at the forefront of patients’ minds. This consistent engagement not only boosts retention rates but also encourages word-of-mouth referrals, which are invaluable.

Your online presence, enhanced through strategic use of these tools, plays a critical role. Tools like Google Looker Studio offer you visual dashboards, making it easier to digest and act on complex performance data. This insight allows you to tweak your strategies in real-time, enhancing effectiveness and patient satisfaction.

Altrust Services can assist in managing the financial logistics of these digital marketing tools, ensuring you maximize your investment and achieve the best possible outcomes.

Content Marketing to Attract and Retain Patients

Why not harness the power of content marketing to attract and retain patients more effectively? With 82% of consumers feeling more positive about a brand after reading custom content, it’s clear that well-crafted articles, blogs, and guides not only enhance your practice’s visibility but also build trust and credibility.

You can create content that addresses common health concerns, offers preventive health tips, and explains treatment options, making your practice a go-to resource for health information. By consistently providing valuable content, you’ll see conversion rates soar—healthcare providers who focus on useful content experience rates six times higher than those who don’t.

Moreover, about 47% of potential patients consume three to five pieces of content before deciding to engage with a healthcare provider. This engagement is crucial in establishing a connection that fosters trust and encourages patient retention.

Managing the creation and distribution of this content can be resource-intensive. Altrust Services can handle the financial and administrative tasks, allowing you to focus on developing high-quality content that attracts and retains patients.

Utilizing Social Media for Brand Awareness

Harnessing social media platforms like Facebook, with its 2.7 billion active users, can significantly boost your medical practice’s brand awareness. You’ve got a vast audience at your fingertips, and with strategic social media marketing, you can engage directly with potential patients. Platforms like Instagram and Twitter aren’t just for updates; they’re powerful tools for storytelling and sharing the human side of your practice.

Remember, 54% of users are scouting social media for healthcare services. This isn’t just about posting content; it’s about creating conversations and building relationships. Audience engagement is key. Respond to comments, share useful health tips, and celebrate patient success stories. This interaction does more than just sell; it builds trust and loyalty, which are crucial for your branding strategies.

Moreover, with most marketers affirming the effectiveness of social media efforts in achieving business goals, you’re on the right track. You’re not just increasing visibility; you’re enhancing patient satisfaction. A 25% increase in satisfaction from social media interaction illustrates its impact.

Don’t just be present online; be active, responsive, and empathetic. This approach doesn’t just grow your practice; it nurtures a community around your brand. To manage these efforts efficiently, Altrust Services offers comprehensive support, handling financial and administrative aspects so you can focus on building your online presence.

SEO and PPC Strategies for Enhanced Visibility

To effectively boost your medical practice’s online visibility, integrating SEO and PPC strategies is essential. SEO enhances your website’s position in organic search results, making it more likely that potential patients will find you when searching for relevant healthcare services. With statistics showing SEO can increase website traffic by up to 1000%, it’s clear why it’s crucial for your digital strategy.

Focus on local SEO tactics to capture the 46% of Google searches that are local, ensuring you appear at the top of results when nearby patients are in need.

On the other hand, PPC advertising offers an immediate boost in visibility. For every $1 spent, PPC can generate $2, providing a cost-effective way to attract targeted traffic to your site. With a 65% click-through rate for high commercial intent searches via platforms like Google Ads, PPC not only drives traffic but increases the chances of converting visitors into patients.

Moreover, a well-optimized PPC campaign can enhance brand awareness by 80%, making your practice more recognizable and trusted in the healthcare community. Altrust Services can oversee the financial planning and execution of these SEO and PPC campaigns, ensuring you get the best return on investment.

Patient Engagement and Retention Strategies

Effective patient engagement and retention strategies are vital for any medical practice aiming to enhance patient satisfaction and loyalty. You’ve likely noticed that patients who feel connected and valued tend to stay with your practice longer and recommend it to others. Implementing loyalty programs can significantly contribute to this goal. These programs reward patients for repeat visits and referrals, effectively turning them into advocates for your practice.

Moreover, referral programs are another cornerstone for nurturing loyalty and expanding your patient base. By encouraging your satisfied patients to refer friends and family, you’re likely to attract individuals who already have a positive impression of your services through word-of-mouth. This not only brings in new patients but also strengthens the community’s trust in your practice.

Altrust Services can support these initiatives by managing the financial and administrative tasks, allowing your practice to focus on delivering exceptional patient care.

Data-Driven Marketing and Analytics

Building on the loyalty and referrals discussed earlier, data-driven marketing leverages analytics to further enhance your medical practice’s marketing strategies. By harnessing the power of data, you can delve deep into the specifics of what really drives your patient engagement and retention. With analytics, you’re not just guessing which strategies work—you’re using hard evidence to make informed decisions.

Utilizing tools like Google Analytics and CRM systems, you can track website traffic, conversion rates, and patient behaviors. This insight allows you to

see which aspects of your marketing are most effective and which areas need improvement. For instance, if you notice high engagement on a particular type of social media post, you can tailor your content to replicate this success.

Furthermore, understanding your patient demographics, behavior, and preferences helps you craft targeted marketing campaigns. Rather than broad-spectrum approaches, you can focus your resources on the areas that yield the highest ROI. This targeted approach not only saves you money but also increases patient satisfaction as they receive communications that are relevant to their needs.

To manage these analytics and ensure your marketing strategies are financially sound, Altrust Services can provide the necessary support, handling the financial planning and execution.

Omnichannel Marketing Strategies

Implementing omnichannel marketing strategies ensures your medical practice provides a seamless and cohesive experience across all platforms, significantly enhancing patient engagement and retention. By integrating your website, social media, and email communications, you’re not just reaching out to patients; you’re engaging them on their terms, making every interaction count.

With 73% of customers utilizing multiple channels during their healthcare journey, it’s clear that a disconnected approach just doesn’t cut it anymore. Consistent messaging across these platforms builds a sense of trust and reliability, crucial factors in fostering long-term relationships with your patients.

Imagine a patient receiving tailored health tips via email, reminders through social media, and accessible service options on your website. This level of personalization not only boosts engagement but also significantly increases the likelihood of retaining those patients. Healthcare practices that adopt an omnichannel strategy experience a 91% higher year-over-year increase in customer retention rates compared to those that don’t. This statistic underscores the immense potential of omnichannel marketing to not just attract but keep patients engaged and committed to your practice.

As you refine your strategies, remember, it’s about creating a unified patient journey that resonates across all touchpoints. Altrust Services can assist in managing the financial and operational aspects of implementing omnichannel marketing strategies, ensuring your practice can focus on delivering consistent and engaging patient experiences.

Adapting to Technological Advances

To stay ahead in the rapidly evolving healthcare market, your practice must embrace technological advancements like AI-powered tools and telemedicine services. Integrating these technologies not only streamlines your operations but also enhances the patient experience, making your practice more appealing and accessible.

Telemedicine services allow you to offer flexible, efficient patient care, especially valuable in times when in-person visits aren’t feasible. This adaptability can significantly boost your practice’s reputation and patient satisfaction. Utilizing AI for personalized patient interactions and data analytics can revolutionize your marketing efforts. AI tools analyze vast amounts of data to identify patterns and insights that human analysis could miss. This capability enables you to tailor your marketing strategies more precisely to meet the unique needs and preferences of your patient base.

For instance, you can use these insights to send targeted communications via email or social media, increasing the relevance and effectiveness of your messages. Moreover, implementing marketing automation can save you time and resources, allowing you to focus more on patient care rather than routine tasks. Automated systems can handle repetitive activities such as appointment reminders, patient follow-ups, and even preliminary data collection, optimizing your workflow and enhancing overall efficiency.

Embracing these technological tools is essential for keeping your practice competitive and forward-thinking. Altrust Services can support your technological advancements by managing the financial and administrative tasks, allowing your team to focus on implementing these cutting-edge solutions.

Case Studies and Success Stories

Exploring case studies and success stories reveals how other medical practices have effectively harnessed marketing strategies to achieve impressive results. By analyzing these examples, you’ll gain insights into successful tactics and perhaps identify approaches you can adapt to fit your own practice’s needs.

For instance, consider a dermatology clinic that implemented a comprehensive digital marketing strategy, focusing on SEO and content marketing. They developed a series of informative blog posts addressing common skin concerns, which not only boosted their website traffic but also established them as experts in their field. This approach led to a significant increase in appointment bookings, demonstrating the power of relevant content in patient engagement and retention.

Another success story involves a pediatric practice that utilized targeted email marketing campaigns. By sending personalized emails to their patient database, they kept their audience informed and engaged, which resulted in higher patient satisfaction and increased referrals. These emails included health tips, practice updates, and reminders for upcoming check-ups, making each message valuable to its recipients.

These case studies highlight how tailored marketing strategies can dramatically enhance visibility, patient engagement, and overall practice growth. You’re encouraged to delve into these real-world examples to better understand what might resonate with your target audience and refine your marketing approach accordingly. Altrust Services has been instrumental in helping many of these practices by providing essential support services like accounting and finance virtual assistants, allowing them to focus more on patient care and growth.

Conclusion

Reflecting on these success stories and strategies, it’s clear that a well-crafted marketing approach is foundational to scaling your medical practice effectively. Comprehensive marketing strategies aren’t just about advertising; they’re about creating connections. By focusing on patient engagement, you’re not only boosting your digital presence but also building trust and loyalty, which are crucial for the long-term growth of your practice.

Your digital presence, from your website to social media channels, serves as the frontline of your marketing efforts. It’s where first impressions are formed and where patient relationships begin. Optimizing these platforms ensures that you’re accessible, informative, and responsive—key traits that prospective patients are seeking.

Altrust Services can support these efforts by managing your financial and administrative tasks, ensuring that your practice runs smoothly while you focus on delivering exceptional patient care and innovative marketing strategies. By partnering with Altrust Services, you ensure that every aspect of your practice is optimized for growth and success.

Why AltruST is Your Ideal Offshoring Partner?

Looking to elevate your team with top-tier talent? Meet Altrust – your go-to offshoring ally for businesses of all sizes.   

At Altrust, we’re all about crafting teams that vibe with your culture and values. Our commitment to quality and professionalism makes us the perfect fit for businesses seeking offshoring excellence.   

With a proven track record, our seasoned professionals are here to guide you through the offshoring journey, ensuring a seamless and successful partnership.   

Partnering with Altrust means tapping into our expertise in cultural alignment, talent acquisition, and employee management. We’re not just a service; we’re your dedicated partner in building the perfect global team for your business – whether you’re a small startup or a big player in the market.   

To reach out to Altrust please contact us at buildmyteam@altrustservices.com. Let’s discuss how we can enhance your team with top-tier talent and explore the benefits of offshoring excellence together. Looking forward to connecting! 

Boost Your Team. Build Your Future. Consult with Us!

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Proven Marketing Strategies for Successful Medical Practices

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PRICING

MEDICAL AND DENTAL VIRTUAL ASSISTANT
40 hrs/week

Approx. Price Per Hour (USD): $10.00

 

Responsibilities may include:

•Booking and managing patient appointments.
•Coordinating meetings and maintaining calendars.
•Managing social media accounts.
•Creating and distributing newsletters.
•Running digital marketing campaigns.
•Handling patient inquiries.
•Managing patient follow-ups.
•Sending appointment reminders.
•Transcribing medical notes.
•Maintaining electronic health records (EHR).
•Ensuring proper documentation and coding.
•Assisting with recruitment and onboarding.
•Managing employee records.
•Coordinating training and development programs.
•Organizing and maintaining patient records.
•Managing data entry tasks.
•Ensuring compliance with data protection regulations (e.g., HIPAA).
•Providing IT support for office systems.
•Managing software and hardware issues.
•Ensuring cybersecurity measures are in place.
•Managing CRM systems.
•Conducting patient satisfaction surveys.
•Developing patient engagement strategies.
•Preparing financial statements.
•Managing accounts payable/receivable.
•Conducting financial analysis and reporting.
•Processing patient bills.
•Managing insurance claims.
•Handling payments and follow-ups on unpaid bills.
•Coordinating patient care transitions between healthcare settings.
•Ensuring continuity of care during transitions.
•Communicating care plans to patients and families.
•Monitoring and ordering medical supplies and equipment.
•Managing inventory levels.
•Coordinating with vendors for timely deliveries.


Requirements:
• Strong written English and communication skills
• Reliable and has a high attention to detail
• Proficiency with MS Office Tools and Google Docs
• Basic Excel proficiency
• Quick learner
• HIPPA Compliance

 

 

PATIENT COMMUNICATION SPECIALIST
40 hrs/week

Approx. Price Per Hour (USD): $10.00

 

Responsibilities:

  • Act as the primary point of contact for patients
  • Address inquiries, schedule appointments, and provide healthcare information
  • Handle patient complaints and concerns with empathy
  • Manage incoming and outgoing communications via phone, email, and messaging platforms
  • Maintain clear, professional, and timely communication with patients and stakeholders
  • Schedule, reschedule, and confirm patient appointments
  • Coordinate with medical staff for smooth appointment flow and minimal wait times
  • Update and maintain accurate patient records in the healthcare management system
  • Document patient interactions for reference and compliance
  • Conduct follow-up calls or messages for treatment plan and post-appointment care instructions
  • Remind patients of upcoming appointments and necessary preparations
  • Provide educational materials and resources about health conditions and treatments
  • Assist patients in understanding healthcare instructions and terminology
  • Work with healthcare providers, administrative staff, and team members to improve patient satisfaction and care outcomes
  • Participate in team meetings and training sessions
  • Handle sensitive patient information in compliance with HIPAA and regulatory requirements
  • Maintain confidentiality and security of patient data

Requirements:

  • High school diploma or equivalent required
  • Associate's or Bachelor's degree in healthcare administration, communications, or a related field preferred
  • Previous experience in a healthcare setting, particularly in patient communication or customer service roles
  • Familiarity with medical terminology and healthcare procedures
  • Excellent verbal and written communication skills
  • Strong interpersonal skills with the ability to empathize and connect with patients
  • Proficiency in healthcare management software, electronic health records (EHR), and relevant communication tools
  • Exceptional organizational skills with the ability to multitask and prioritize effectively
  • Attention to detail in managing patient information and scheduling
  • Strong problem-solving skills with the ability to think critically and make informed decisions
  • Ability to handle challenging situations calmly and professionally
  • Flexibility to adapt to changing schedules and patient needs
  • Willingness to learn and implement new technologies and procedures
  • Understanding of HIPAA regulations and commitment to maintaining patient confidentiality
  • Adherence to organizational policies and procedures
  • Bilingual or multilingual abilities are a plus, particularly in languages commonly spoken by the patient population
  • High level of professionalism and dedication to providing quality patient care
  • Strong work ethic and a positive attitude

DATA ENRTY SPECIALIST
40 hrs/week

Approx. Price Per Hour (USD): $8.00

 

Responsibilities:

  • Inputting data accurately and efficiently into databases and spreadsheets
  • Verifying data by comparing it to source documents
  • Updating and maintaining data systems and records
  • Preparing data for entry by compiling and sorting information
  • Reviewing data for errors, missing information, and inconsistencies
  • Communicating with team members to resolve data discrepancies
  • Ensuring data confidentiality and security
  • Performing regular backups to ensure data preservation
  • Generating reports and performing data retrieval as needed
  • Assisting with data-related tasks and projects as required

Requirements:

  • High school diploma or equivalent; additional computer training or certification is a plus
  • Proven data entry work experience, preferably in a similar role
  • Proficiency in using data entry software, databases, and MS Office applications
  • Excellent typing speed and accuracy
  • Strong attention to detail and organizational skills
  • Ability to handle confidential information responsibly
  • Good communication skills for collaborating with team members
  • Ability to work independently with minimal supervision
  • Basic understanding of data management principles
  • Strong time management skills with the ability to meet deadlines

MEDICAL TRANSCRIPTIONIST
40 hrs/week

Approx. Price Per Hour (USD): $10.00

 

Responsibilities:

  • Transcribe dictated recordings from healthcare professionals into written reports
  • Review and edit transcriptions for accuracy, grammar, and clarity
  • Ensure proper formatting and adherence to healthcare documentation standards
  • Identify and clarify inconsistencies or inaccuracies in medical dictations
  • Enter transcribed reports into electronic health records (EHR) systems
  • Maintain confidentiality and security of patient information in compliance with HIPAA regulations
  • Collaborate with healthcare providers to resolve any discrepancies in the transcriptions
  • Stay updated with medical terminology, procedures, and transcription practices
  • Perform quality assurance checks on transcriptions for completeness and accuracy
  • Follow up with healthcare professionals to obtain additional information or clarification as needed

Requirements:

  • High school diploma or equivalent required
  • Certification in medical transcription from an accredited program preferred
  • Previous experience as a medical transcriptionist or in a related role
  • Proficiency in medical terminology, anatomy, and pharmacology
  • Excellent typing speed and accuracy
  • Strong listening skills and attention to detail
  • Proficiency in using transcription software and EHR systems
  • Ability to work independently and meet deadlines
  • Understanding of HIPAA regulations and commitment to maintaining patient confidentiality
  • Strong written and verbal communication skills
  • Ability to adapt to different accents and dictation styles from healthcare providers

HUMAN RESOURCE ASSISTANT
40 hrs/week

Approx. Price Per Hour (USD): $8.00

 

Responsibilities:

  • Assist with day-to-day operations of the HR functions and duties
  • Provide clerical and administrative support to Human Resources executives
  • Compile and update employee records (hard and soft copies)
  • Process documentation and prepare reports relating to personnel activities (staffing, recruitment, training, grievances, performance evaluations, etc.)
  • Coordinate HR projects (meetings, training, surveys, etc.) and take minutes
  • Deal with employee requests regarding human resources issues, rules, and regulations
  • Assist in payroll preparation by providing relevant data (absences, bonus, leaves, etc.)
  • Communicate with public services when necessary
  • Properly handle complaints and grievance procedures
  • Conduct initial orientation to newly hired employees
  • Assist with recruitment by posting job ads, organizing resumes and job applications, scheduling job interviews, and assisting in interview processes
  • Coordinate communication with candidates and schedule interviews
  • Assist in various HR-related activities such as onboarding, training and development, and employee engagement

Requirements:

  • Proven experience as an HR Assistant, Staff Assistant, or relevant human resources/administrative position
  • Fast computer typing skills (MS Office, in particular)
  • Hands-on experience with an HRIS or HRMS
  • Basic knowledge of labor laws
  • Excellent organizational skills
  • Strong communications skills
  • Degree in Human Resources or related field preferred
  • Ability to handle data with confidentiality
  • Good understanding of HR practices and procedures
  • Multitasking and time-management skills, with the ability to prioritize tasks
  • Customer-focused attitude, with high level of professionalism and discretion
  • Bilingual or multilingual abilities are a plus

MARKETING AND PATIENT ACQUISITION SPECIALIST
40 hrs/week

Approx. Price Per Hour (USD): $10.00

 

Responsibilities:

  • Create and implement comprehensive marketing plans to attract and retain patients
  • Develop and execute targeted campaigns across various channels (social media, email, print, etc.)
  • Produce engaging content for marketing materials, including blogs, newsletters, social media posts, and website copy
  • Collaborate with the design team to develop visually appealing promotional materials
  • Identify and pursue opportunities to attract new patients
  • Develop partnerships with community organizations, businesses, and other healthcare providers
  • Conduct market research to identify patient needs and preferences
  • Analyze competitor strategies and market trends to inform marketing efforts
  • Plan and manage community events, health fairs, and open houses to promote services
  • Coordinate participation in local and industry events to increase brand visibility
  • Manage and optimize online presence, including website, social media profiles, and online directories
  • Implement SEO and SEM strategies to improve online visibility and attract new patients
  • Develop and maintain strong relationships with existing patients to encourage referrals and repeat visits
  • Implement patient retention programs and loyalty initiatives
  • Track and analyze marketing campaign performance
  • Provide regular reports on patient acquisition metrics and marketing ROI
  • Work closely with clinical and administrative teams to ensure alignment of marketing strategies with organizational goals
  • Collaborate with external vendors and agencies as needed

Requirements:

  • Bachelor’s degree in marketing, communications, healthcare administration, or a related field required
  • Previous experience in healthcare marketing or patient acquisition preferred
  • Proven track record of successful marketing campaigns and patient acquisition strategies
  • Strong written and verbal communication skills
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools)
  • Excellent organizational and project management skills
  • Ability to develop innovative marketing ideas and campaigns
  • Strong visual and content creation skills
  • Strong analytical skills to assess marketing performance and make data-driven decisions
  • Ability to interpret market research and patient data
  • Familiarity with CRM software and patient management systems
  • Proficiency in Microsoft Office Suite and design software (e.g., Adobe Creative Suite)
  • Ability to build and maintain relationships with patients, staff, and community partners
  • Strong team collaboration skills
  • Flexibility to adapt to changing market conditions and organizational needs
  • Willingness to learn and implement new marketing technologies and strategies
  • High level of professionalism and dedication to patient care
  • Strong work ethic and a positive attitude
  • Understanding of healthcare regulations and compliance standards related to marketing
  • Commitment to maintaining patient confidentiality and ethical marketing practices

CUSTOMER SUPPORT

40 hrs/week
Approx. Price Per Hour (USD): $10.00

 

Provides phone, video call, email, ticketing and online chat support to customer enquiries.

Example responsibilities may include:
• Answering phone, online chat enquiries and questions from new and existing customers
• Responding to customer emails
• Looking up customer order details from our internal CRM
• Processing refunds and other customer requests according to internal procedures
• Send email and SMS quotes to customers

Requirements
• Strong written English and verbal communication skills
• Attention to detail

BOOKKEEPER

40 hrs/week
Approx. Price Per Hour (USD): $10.00

 

Responsibilities and Tasks May Include:

  • Accurately record daily financial transactions and complete the posting process.
  • Generate, send, and follow up on invoices.
  • Reconcile financial discrepancies by collecting and analyzing account information.
  • Maintain a systematic record of financial documents and ensure they are up-to-date.
  • Process accounts receivable/payable and handle payroll efficiently.
  • Prepare monthly, quarterly, and annual financial statements.
  • Collaborate with the accounting team to prepare for audits and other financial reviews.
  • Stay updated with financial policies, regulations, and legislation.

Requirements

  • Proven bookkeeping experience with a strong attention to detail.
  • Proficiency in MS Excel and accounting software (e.g., QuickBooks, Xero).
  • Strong mathematical and analytical skills.
  • Ability to handle sensitive and confidential information with discretion.
  • Knowledge of generally accepted accounting principles and procedures.

Highly Regarded Skills and Experience

  • Experience in bookkeeping for international clients.
  • Familiarity with multiple accounting software platforms.
  • A degree or certification in Finance, Accounting, or a related field.
  • Strong interpersonal skills and the ability to work in a team environment.
  • Experience in managing financial records for small to medium-sized businesses.

WEB DEVELOPER

40 hrs/week
Approx. Price Per Hour (USD): $11.00

 

Responsibilities for a Developer Specialising in WordPress

  • Develop and maintain dynamic websites and web applications using WordPress.
  • Collaborate with the design and marketing teams to turn visions into reality.
  • Ensure high-performance and availability, managing all technical aspects of the CMS.
  • Establish and guide the website’s architecture.
  • Ensure high-quality source code, testing, and debugging.
  • Collaborate with front-end developers and web designers to improve usability.
  • Stay updated with the latest industry trends and advancements.

 

Requirements

  • Proven work experience as a WordPress Developer.
  • Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery.
  • Experience building user interfaces for websites and/or web applications.
  • Proficient understanding of code versioning tools.
  • Strong understanding of PHP back-end development.
  • Familiarity with Google Tools such as Analytics and Search Console.
  • Knowledge of how to interact with RESTful APIs and formats (JSON, XML).
  • Excellent written and verbal communication skills.
  • Basic graphic design skills to create social media and website content.
  • Proficient in MS Office suite, including Excel and Outlook.
  • High school diploma or equivalent; associate or bachelor’s degree in business, marketing, or a related field preferred.

SEO SPECIALIST

40 hrs/week
Approx. Price Per Hour (USD): $10.00

 

Responsibilities

  • Perform comprehensive client SEO audits focusing on on-page, technical, off-page, and content aspects.
  • Conduct keyword research to identify target keywords and phrases.
  • Develop and implement on-page, off-page, technical, and content optimizations.
  • Create regular SEO reports highlighting organic performance, including keyword tracking, conversions, and organic traffic.
  • Develop and execute off-page SEO through link building
  • Develop and execute a content strategy to grow organic traffic.
  • Conduct competitor SEO analysis to incorporate into the SEO strategy.
  • Collaborate with content writers and marketing teams to ensure SEO best practices are followed.
  • Stay updated with the latest industry trends, algorithm updates, and best practices.

 

Requirements

  • Proficiency in Google Analytics, including GA4.
  • Proficiency in Google Search Console.
  • Proficiency in SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Botify.
  • Minimum of 3 years of experience in SEO, preferably in an agency setting.
  • Strong understanding of HTML/CSS and website structures.
  • Excellent written and verbal communication skills.

COLD CALLER

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities
  • Cold call real estate sellers from provided lead lists
  • Qualify sellers and properties over the phone
  • Schedule appointments for the acquisition team to visit potential investment properties
  • Log all calls and appointment details in the CRM (Folio)
  • Achieve daily and weekly appointment-setting targets

     

Scope
  • The cold caller will be provided leads to call and will need to learn the client’s specific process for qualifying sellers and properties.
  • They will use an internal CRM to log calls and appointments.
  • They will report directly to the client and work independently once trained on the process.

 

Requirements

  • 6 months experience in cold calling and/or appointment setting
  • Real estate and/or sales experience preferred
  • Clear phone voice and strong communication skills
  • Motivated self-starter who can work independently
  • Organized and detail-oriented
  • Familiarity with CRMs

MEDICAL BILLER AND CODER

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities
  • Obtain authorizations and pre-approvals from insurance companies
  • Verify patient insurance coverage
  • Submit claims to insurance companies
  • Follow up on unpaid/denied claims
  • Appeal denied claims
  • Communicate with insurance companies to resolve issues
  • Maintain accurate patient records
Requirements
  • 6 months experience in medical billing
  • Knowledge of billing practices, terminology, and software
  • Strong attention to detail and organization skills
  • Excellent written and verbal communication abilities
  • Able to multitask and prioritize effectively
  • Passion for improving the patient and provider experience

MEDICAL RECEPTIONIST

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities

  • Calendar and Task Management
  • Answer incoming phone calls
  • Schedule appointments for new and existing patients
  • Enter patient information into EMR system
  • Follow up on missed calls
  • Make reminder calls/texts for appointments

Requirements

  • At least 6 months experience as a Medical Receptionist
  • Familiarity with medical terminology and health insurance
  • Excellent phone skills and customer service skills
  • Strong attention to detail
  • Proficient with computers and data entry
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