Best Platforms to Collect Chiropractic Patient Reviews
How to Build Trust, Attract New Patients, and Grow Your Practice
Are you struggling to attract new chiropractic patients and build trust online? In today’s digital world, patient reviews can make or break your practice. A staggering 92% of consumers read online reviews before making a decision, and 88% trust them as much as personal recommendations. If you’re not actively collecting and managing patient feedback, you’re missing out on valuable opportunities to grow your practice.
But where should you focus your efforts? Which review platforms yield the best return on investment for chiropractors?
In this guide, you’ll discover:
- The top patient review platforms that drive chiropractic success
- How to optimize your presence on each platform to attract more patients
- Proven strategies to collect, manage, and leverage reviews for maximum growth
- How Altrust Services can help streamline your reputation management and marketing
Key Takeaways
- Google My Business is the most important platform for local SEO and patient acquisition.
- Yelp and Facebook help expand your reach and build social proof.
- Healthgrades and Zocdoc connect you with patients actively seeking healthcare providers.
- Better Business Bureau (BBB) adds trust and credibility to your practice.
- Proactive review management increases visibility, conversions, and patient retention.
- Altrust Services can automate and enhance your reputation management.
Now, let’s break down the best platforms and how to use them to grow your chiropractic practice.

1. Google My Business: The Powerhouse for Local Search Visibility
If you want more local patients, Google My Business (GMB) is non-negotiable.
- Boost Local SEO: A well-optimized GMB profile helps your practice appear at the top of local search results when potential patients search for chiropractors in your area.
- Build Credibility & Trust: Businesses with 4+ star ratings receive 70% more clicks than those with lower ratings.
- Increase Patient Acquisition: 72% of consumers prefer businesses with positive reviews.
How to Optimize Your Google My Business Profile
- Encourage patient reviews after every visit—send follow-up emails or SMS reminders.
- Respond to reviews (both positive and negative) to show engagement and professionalism.
- Add high-quality images of your clinic to create a welcoming first impression.
- Keep your business details updated, including hours, services, and contact information.
Altrust Services can help optimize your GMB profile, monitor reviews, and implement a seamless reputation management strategy to ensure higher rankings and more patient conversions.
2. Yelp: Expanding Your Reach and Social Proof
With 92% of consumers reading Yelp reviews before making a decision, this platform is essential for attracting new patients.
- Patients trust Yelp—57% of users choose businesses rated 4 stars or higher.
- Increased visibility—a well-maintained Yelp profile can bring in a steady flow of new patients.
- Responding to reviews can help build a positive brand image and boost retention rates.
How to Succeed on Yelp
- Claim and verify your Yelp profile to gain control over your listing.
- Encourage satisfied patients to leave reviews (without offering incentives, which violates Yelp’s policies).
- Respond professionally to negative feedback—potential patients want to see how you handle criticism.
- Use Yelp’s features like photos and business descriptions to make your profile stand out.
Altrust Services can assist with reputation monitoring and response management, helping you build a strong Yelp presence without the hassle.
3. Facebook: The Social Media Trust Builder
Your Facebook Page reviews are just as important as Google and Yelp.
- 88% of consumers trust online reviews as much as personal recommendations.
- 74% of local businesses, including chiropractors, have at least one Facebook review.
- Positive Facebook reviews increase credibility, making new patients more likely to book an appointment.
How to Leverage Facebook Reviews
- Enable the Reviews feature on your business page.
- Actively ask for patient feedback through Facebook messages or post-appointment follow-ups.
- Engage with all reviews—responding shows you value patient input.
- Share positive reviews as testimonials on your page to build trust and attract more patients.
Integrating Altrust Services can automate review collection, manage responses, and improve engagement, making your online presence more powerful.
4. Healthgrades: Connecting with Patients Seeking Chiropractic Care
With 50 million visitors annually, Healthgrades is a must-have for chiropractors.
- 74% of potential patients check Healthgrades reviews before choosing a provider.
- Patients actively searching for chiropractic services use Healthgrades, leading to higher conversion rates.
- SEO benefits—a complete Healthgrades profile increases visibility in Google search results.
How to Optimize Your Healthgrades Profile
- Fill out your profile completely, including credentials, specialties, and office details.
- Encourage patients to leave reviews after successful treatments.
- Respond to feedback professionally, showing you care about patient experiences.
- Integrate your profile with Google Business for additional search visibility.
5. Zocdoc: Streamlining Patient Appointments and Ratings
Zocdoc is an appointment-booking platform that also provides patient reviews.
- 60% of patients check reviews before booking an appointment.
- Zocdoc ratings directly impact online visibility and search rankings.
- Patient feedback helps improve practice operations and service quality.
How to Improve Your Zocdoc Ratings
- Encourage patients to leave honest feedback after their visit.
- Monitor reviews and respond to concerns to build patient trust.
- Optimize your profile with clear descriptions of services, insurance coverage, and office hours.
6. Better Business Bureau (BBB): Building Trust and Credibility
BBB accreditation signals professionalism and trustworthiness.
- 77% of consumers view BBB accreditation as a sign of a trustworthy business.
- BBB reviews influence patient decision-making, especially for healthcare services.
- High ratings improve search visibility and online reputation.
How to Leverage BBB for Your Practice
- Claim and verify your BBB profile to maintain control over your reputation.
- Encourage patients to leave reviews on BBB.
- Address complaints professionally, turning negative experiences into opportunities for improvement.
Altrust Services can handle BBB profile management, review monitoring, and reputation strategy for seamless credibility building.
Conclusion: Take Control of Your Chiropractic Reputation
Patient reviews are the backbone of your online reputation and a powerful tool for growing your practice.
- Google My Business boosts local SEO and visibility.
- Yelp and Facebook build credibility through social proof.
- Healthgrades and Zocdoc connect you with patients actively searching for care.
- Better Business Bureau (BBB) adds trust and credibility to your practice.
Ready to Streamline Your Reputation Management?
Altrust Services provides expert solutions for:
- Automating patient review collection across all major platforms.
- Monitoring and responding to reviews professionally and efficiently.
- Optimizing profiles for SEO to increase patient acquisition.
Don’t leave your reputation to chance. Take control today! Contact Altrust Services and start attracting more patients with a trusted online presence.