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How Poor Local SEO Hurts Chiropractic Practices

Altrust Services - Local SEO for Psychiatrists: Proven Strategies to Attract Nearby Patients
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How Poor Local SEO Can Hurt Your Chiropractic Practice (And How to Fix It)

Imagine a potential patient in your neighborhood, searching Google for “chiropractor near me” or “back pain treatment in [your city]”. They’re in pain and ready to book an appointment. But instead of finding your practice, they land on a competitor’s site. Why? Poor local SEO.

If your practice isn’t showing up in local search results, you’re likely missing out on a steady stream of new patients. Let’s dive into how poor local SEO can hurt your chiropractic practice and, more importantly, what you can do to fix it.

1. Low Visibility in Local Search Results

Think about this: when was the last time you clicked past the first page of Google search results? If your chiropractic practice isn’t ranking on page one, potential patients might not even know you exist.

Altrust Services - Transforming Healthcare HR Embracing Digital Solutions
Altrust Services – Transforming Healthcare HR Embracing Digital Solutions

Solution

  • Target Local Keywords: Incorporate location-specific keywords like “chiropractor in [city]” or “neck pain relief in [neighborhood]” into your website’s content, meta descriptions, and headings.
  • Optimize Your Google My Business (GMB): Keep your GMB profile up-to-date with accurate business information, such as your name, address, phone number (NAP), and hours. Regularly add photos and posts to keep it fresh.
  • Leverage Google Maps: An optimized GMB ensures your practice pops up in local searches and on Google Maps, making it easier for patients to find you.

2. Losing Out to Local Competitors

Imagine someone comparing options for chiropractic care. If your competitors dominate local search results with better-optimized websites, you’re at a disadvantage before the race even starts.

Solution

  • Create Geo-Targeted Content: Write blog posts or service pages tailored to specific areas, like “back pain treatment in [local suburb].”
  • List in Local Directories: Ensure your practice is listed on sites like Healthgrades, Yelp, and other healthcare directories.
  • Build Local Partnerships: Collaborate with nearby businesses or health organizations to gain local backlinks and establish your credibility.

3. Lack of Positive Online Reviews

Let’s face it: reviews are today’s word-of-mouth. A lack of glowing online testimonials can scare away potential patients and hurt your local SEO.

Altrust Services - What’s the Best Approach to Online Reputation Management for Eye Doctors
Altrust Services – What’s the Best Approach to Online Reputation Management for Eye Doctors

Earn and Showcase Reviews

  • Ask for Feedback: After an appointment, ask satisfied patients to leave a review on Google or platforms like Yelp. A simple follow-up email with a direct link works wonders.
  • Address Negative Reviews: Respond professionally to complaints, showing potential patients that you value feedback and are committed to improving.
  • Feature Success Stories: Highlight your best reviews on your website and social media to build trust.

4. Inconsistent NAP Information

Confused search engines don’t help anyone. If your NAP details vary across platforms, Google might not trust your information, which can hurt your rankings.

Get Consistent

  • Audit Listings: Check your practice’s information on every directory where it appears, from GMB to Yelp.
  • Use Tools: Services like Moz Local or Yext make updating your NAP information a breeze.
  • Stay Accurate: Regularly review your listings to ensure consistency.

5. Slow Website Performance

Picture this: a potential patient clicks on your site, but it takes forever to load. What happens next? They leave. Google notices this and lowers your ranking.

Speed Up Your Site

  • Compress Images: Large image files can slow down your website. Use tools like TinyPNG to reduce their size without sacrificing quality.
  • Simplify Scripts: Remove unnecessary plugins and scripts that drag down performance.
  • Use Reliable Hosting: A good hosting provider ensures your website performs well even during traffic spikes.
  • Test Your Speed: Tools like Google PageSpeed Insights provide actionable tips to improve load times.

6. Ignoring Long-Tail Keywords

Broad keywords like “chiropractor” are highly competitive. If you’re not targeting specific, local long-tail keywords, you’re missing out on less competitive, more actionable search traffic.

altust services mastering dental marketing for practice growth with altrust services
altust services mastering dental marketing for practice growth with altrust services

Think Specific

  • Optimize for Long-Tail Keywords: Use phrases like “sports injury chiropractor in [neighborhood]” or “pregnancy chiropractic care near [city].”
  • Create FAQ Pages: Address common questions about chiropractic care while integrating long-tail keywords.
  • Develop Service Pages: Tailor pages to specific treatments, such as “sciatica relief” or “spinal adjustments for athletes.”

7. Neglecting Mobile Optimization

Most people search for local services on their phones. If your site isn’t mobile-friendly, you’re essentially shutting the door on these potential patients.

Solution: Go Mobile

  • Responsive Design: Ensure your website adjusts seamlessly to all screen sizes.
  • Mobile-Friendly Booking: Simplify appointment scheduling for users on the go.
  • Test Mobile Usability: Regularly test your site on mobile devices to ensure functionality.

8. Skipping Local Citations

Local citations—mentions of your practice’s NAP details on other websites—help build your online authority. Without them, you’re less likely to rank in local searches.

Build Citations

  • Get Listed: Register your practice on local directories like Yellow Pages and health-specific sites like ChiroHub.
  • Collaborate Locally: Partner with local organizations to include your practice in their directories or event pages.
  • Stay Consistent: Ensure your citations match your GMB details.

9. Lack of Local Backlinks

Backlinks are like votes of confidence for your website. Without them, search engines may not see your practice as a trusted resource.

Altrust Services
Altrust Services

Build Local Backlinks

  • Guest Blogging: Write for local blogs or health websites, linking back to your site.
  • Partner with Local Businesses: Collaborate on events or content to earn backlinks.
  • Sponsor Community Events: Many organizers include sponsor links on their websites.

A Winning Local SEO Strategy Starts Here

Improving local SEO might feel like a lot of work, but the rewards—more visibility, patients, and growth—are well worth it. Start by making small changes, like optimizing your GMB profile or targeting long-tail keywords, and build from there.

Remember, the goal isn’t just to attract any traffic—it’s to connect with local patients who need your services. With a bit of effort and the right strategies, your chiropractic practice can dominate local search results and thrive in your community.

Ready to grow your practice? Visit AltrustServices.com and take the first step toward a stronger local SEO strategy today!

 

Why AltruST is Your Ideal Offshoring Partner?

Looking to elevate your team with top-tier talent? Meet Altrust – your go-to offshoring ally for businesses of all sizes.   

At Altrust, we’re all about crafting teams that vibe with your culture and values. Our commitment to quality and professionalism makes us the perfect fit for businesses seeking offshoring excellence.   

With a proven track record, our seasoned professionals are here to guide you through the offshoring journey, ensuring a seamless and successful partnership.   

Partnering with Altrust means tapping into our expertise in cultural alignment, talent acquisition, and employee management. We’re not just a service; we’re your dedicated partner in building the perfect global team for your business – whether you’re a small startup or a big player in the market.   

To reach out to Altrust please contact us at buildmyteam@altrustservices.com. Let’s discuss how we can enhance your team with top-tier talent and explore the benefits of offshoring excellence together. Looking forward to connecting! 

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How Poor Local SEO Hurts Chiropractic Practices

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40 hrs/week

Approx. Price Per Hour (USD): $10.00

 

Responsibilities:

  • Transcribe dictated recordings from healthcare professionals into written reports
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  • Ensure proper formatting and adherence to healthcare documentation standards
  • Identify and clarify inconsistencies or inaccuracies in medical dictations
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  • High school diploma or equivalent required
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Approx. Price Per Hour (USD): $8.00

 

Responsibilities:

  • Assist with day-to-day operations of the HR functions and duties
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  • Proven experience as an HR Assistant, Staff Assistant, or relevant human resources/administrative position
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MARKETING AND PATIENT ACQUISITION SPECIALIST
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Approx. Price Per Hour (USD): $10.00

 

Responsibilities:

  • Create and implement comprehensive marketing plans to attract and retain patients
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  • Produce engaging content for marketing materials, including blogs, newsletters, social media posts, and website copy
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Provides phone, video call, email, ticketing and online chat support to customer enquiries.

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Requirements

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Highly Regarded Skills and Experience

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40 hrs/week
Approx. Price Per Hour (USD): $11.00

 

Responsibilities for a Developer Specialising in WordPress

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Requirements

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SEO SPECIALIST

40 hrs/week
Approx. Price Per Hour (USD): $10.00

 

Responsibilities

  • Perform comprehensive client SEO audits focusing on on-page, technical, off-page, and content aspects.
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Requirements

  • Proficiency in Google Analytics, including GA4.
  • Proficiency in Google Search Console.
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  • Minimum of 3 years of experience in SEO, preferably in an agency setting.
  • Strong understanding of HTML/CSS and website structures.
  • Excellent written and verbal communication skills.

COLD CALLER

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities
  • Cold call real estate sellers from provided lead lists
  • Qualify sellers and properties over the phone
  • Schedule appointments for the acquisition team to visit potential investment properties
  • Log all calls and appointment details in the CRM (Folio)
  • Achieve daily and weekly appointment-setting targets

     

Scope
  • The cold caller will be provided leads to call and will need to learn the client’s specific process for qualifying sellers and properties.
  • They will use an internal CRM to log calls and appointments.
  • They will report directly to the client and work independently once trained on the process.

 

Requirements

  • 6 months experience in cold calling and/or appointment setting
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  • Clear phone voice and strong communication skills
  • Motivated self-starter who can work independently
  • Organized and detail-oriented
  • Familiarity with CRMs

MEDICAL BILLER AND CODER

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities
  • Obtain authorizations and pre-approvals from insurance companies
  • Verify patient insurance coverage
  • Submit claims to insurance companies
  • Follow up on unpaid/denied claims
  • Appeal denied claims
  • Communicate with insurance companies to resolve issues
  • Maintain accurate patient records
Requirements
  • 6 months experience in medical billing
  • Knowledge of billing practices, terminology, and software
  • Strong attention to detail and organization skills
  • Excellent written and verbal communication abilities
  • Able to multitask and prioritize effectively
  • Passion for improving the patient and provider experience

MEDICAL RECEPTIONIST

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities

  • Calendar and Task Management
  • Answer incoming phone calls
  • Schedule appointments for new and existing patients
  • Enter patient information into EMR system
  • Follow up on missed calls
  • Make reminder calls/texts for appointments

Requirements

  • At least 6 months experience as a Medical Receptionist
  • Familiarity with medical terminology and health insurance
  • Excellent phone skills and customer service skills
  • Strong attention to detail
  • Proficient with computers and data entry
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