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Online Reputation Management Strategies for Chiropractors

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Online Reputation Management Strategies for Chiropractors

Boost Your Chiropractic Practice with a Strong Online Presence

Your reputation isn’t just built inside your clinic—it’s forged in the digital world, where potential patients form opinions before ever stepping through your door. In fact, 92% of people read online reviews before choosing a chiropractor, and 80% trust them as much as personal recommendations.

So, what does this mean for you? A single negative review, an outdated Google Business listing, or an inconsistent online presence can turn away new patients before they even book an appointment. But with the right strategies, you can enhance your reputation, attract more patients, and grow your practice with confidence.

Key Takeaways

  • Monitor & Respond to Reviews – Show professionalism by addressing feedback quickly and effectively.
  • Ensure Consistency Across Platforms – Keep your practice’s details uniform across Google, Yelp, and social media.
  • Leverage Positive Testimonials – Use patient success stories to build credibility and trust.
  • Boost Local SEO – Optimize your website and content to rank higher in local search results.
  • Engage Through Social Media – Connect with your audience through educational and interactive content.
  • Handle Negative Reviews Wisely – Turn criticism into an opportunity to demonstrate excellent customer service.
  • Use Paid Ads to Gain Visibility – Target specific demographics to attract high-quality leads.

By implementing these strategies, you’ll transform your online presence into your most powerful patient-attracting tool.

Altrust Services - Poor Online Presence Hurts Functional Medicine Patient Acquisition
Altrust Services – Poor Online Presence Hurts Functional Medicine Patient Acquisition

1. Monitoring and Responding to Patient Reviews

Your online reviews are the lifeblood of your chiropractic practice. Here’s how to ensure they work in your favor:

Monitor Reviews Regularly

  • Set up Google Alerts or use reputation management tools like RepuGen to track new reviews across platforms.
  • Check Google, Yelp, Healthgrades, and social media pages at least weekly.

Respond Professionally & Promptly

  • Positive Reviews → Thank the patient by name and highlight the value of their feedback.
  • Neutral Reviews → Acknowledge their feedback and invite them to discuss their experience further.
  • Negative Reviews → Address concerns, offer solutions, and move the conversation offline when necessary.

Time-sensitive Tip: Respond to reviews within 24 hours—it shows that you’re attentive and care about patient experience.

2. Consistency Across Platforms

Why It Matters

Your Name, Address, and Phone Number (NAP) should be 100% accurate and uniform across all online directories. Inconsistencies confuse potential patients and hurt your local SEO ranking.

How to Fix NAP Inconsistencies

  • Manually update your listings on Google Business Profile, Yelp, Facebook, and Healthgrades.
  • Use tools like Moz Local or Yext to automate corrections across multiple directories.
  • Regularly audit your online presence to ensure no discrepancies.

Pro Tip: Google prioritizes businesses with consistent NAP information, making it easier for patients to find you.

3. Leveraging Positive Testimonials

Social proof is one of the strongest patient conversion tools. Here’s how to make the most of it:

Showcase Reviews on Your Website

  • Add a dedicated “Patient Success Stories” page.
  • Feature star ratings and quotes on your homepage.
  • Use video testimonials for maximum engagement.

Encourage More Patient Reviews

  • Train your front desk staff to ask happy patients for reviews right after their appointment.
  • Use email or text follow-ups with a direct review link.
  • Offer small incentives (discounts or wellness tips) for patients who leave a review.

Success Story: One chiropractic practice increased their Google reviews by 70% by simply sending a personalized post-appointment email requesting feedback.

4. Utilizing SEO and Content Marketing

Want to rank higher on Google and attract more local patients? Implement these strategies:

Optimize Your Website for Local SEO

  • Claim and optimize your Google Business Profile with high-quality images and accurate information.
  • Use geo-targeted keywords like “best chiropractor in [your city]” or “back pain relief near me”.
  • Add a FAQ section with common patient concerns (Google loves this for voice search optimization).

Create Educational Content

  • Publish blog posts & videos answering common chiropractic questions.
  • Write articles like “5 Simple Stretches to Relieve Lower Back Pain” and “What to Expect at Your First Chiropractic Visit.”
  • Share infographics on spine health, posture tips, and wellness strategies.

SEO Boost Tip: Chiropractors who post 1-2 blogs per month see a 55% increase in organic traffic.

5. Handling Negative Feedback Constructively

Negative reviews don’t have to be a disaster—they can actually build trust if handled correctly.

How to Respond to Negative Reviews

  • Example of a Bad Response:
    “That’s not true. Our practice always provides the best care!”
  • Example of a Professional Response:
    “We’re sorry to hear about your experience, [Patient Name]. We strive to provide excellent care, and we’d love to discuss this further. Please call our office so we can make things right.”

DO: Stay calm, apologize if necessary, and take the conversation offline.
DON’T: Argue, get defensive, or ignore the complaint.

Quick Fix: Patients who receive a thoughtful response are 33% more likely to update their review to a higher rating.

6. Enhancing Local SEO with NAP Consistency

  • Run an NAP audit using Google’s free Structured Data Testing Tool.
  • Claim your Google Business Profile and regularly update your hours, services, and special offers.
  • Embed Google Maps on your website to improve location-based searches.

7. Paid Search Strategies for Lead Generation

If you want faster results, Google Ads and Facebook Ads can drive qualified patients to your clinic.

Keyword Strategy for Google Ads

  • Target local intent keywords like “chiropractor near me” or “back pain treatment [your city]”.
  • Use ad extensions (phone number, location, and reviews) to improve conversion rates.
  • Optimize for mobile—70% of healthcare searches happen on smartphones.

Facebook & Instagram Ads

  • Target local audiences within a 10-20 mile radius of your practice.
  • Use video ads demonstrating chiropractic techniques or patient testimonials.
  • Run special promotions (e.g., “New Patient Special: $50 Consultation”).

ROI Fact: For every $1 spent on Google Ads, businesses see an average return of $2.

8. Engaging Through Social Media

Your patients are on social media—are you?

Best Social Media Strategies for Chiropractors

  • Post 3-4 times a week with wellness tips, success stories, and promotions.
  • Go LIVE on Facebook or Instagram for Q&A sessions.
  • Use Instagram Reels & TikTok to showcase quick chiropractic tips.

Fact: Chiropractors who actively engage on social media see a 65% increase in appointment bookings.

Final Thoughts: Take Control of Your Online Reputation

Your online reputation is your most valuable marketing asset. The sooner you optimize your digital presence, the faster you’ll attract more patients.

  • Monitor reviews, respond professionally, and showcase testimonials.
  • Optimize your website & content for local SEO.
  • Leverage social media & paid ads to generate high-quality leads.

Need expert help managing your online reputation? Altrust Services specializes in helping chiropractors build a strong online presence that attracts and retains more patients.

Take Action Today!
Book a FREE Consultation with Altrust Services and start growing your practice now!

 

 

 

Why AltruST is Your Ideal Offshoring Partner?

Looking to elevate your team with top-tier talent? Meet Altrust – your go-to offshoring ally for businesses of all sizes.   

At Altrust, we’re all about crafting teams that vibe with your culture and values. Our commitment to quality and professionalism makes us the perfect fit for businesses seeking offshoring excellence.   

With a proven track record, our seasoned professionals are here to guide you through the offshoring journey, ensuring a seamless and successful partnership.   

Partnering with Altrust means tapping into our expertise in cultural alignment, talent acquisition, and employee management. We’re not just a service; we’re your dedicated partner in building the perfect global team for your business – whether you’re a small startup or a big player in the market.   

To reach out to Altrust please contact us at buildmyteam@altrustservices.com. Let’s discuss how we can enhance your team with top-tier talent and explore the benefits of offshoring excellence together. Looking forward to connecting! 

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40 hrs/week

Approx. Price Per Hour (USD): $10.00

 

Responsibilities may include:

•Booking and managing patient appointments.
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•Running digital marketing campaigns.
•Handling patient inquiries.
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  • High school diploma or equivalent required
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DATA ENRTY SPECIALIST
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Approx. Price Per Hour (USD): $8.00

 

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  • Inputting data accurately and efficiently into databases and spreadsheets
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MEDICAL TRANSCRIPTIONIST
40 hrs/week

Approx. Price Per Hour (USD): $10.00

 

Responsibilities:

  • Transcribe dictated recordings from healthcare professionals into written reports
  • Review and edit transcriptions for accuracy, grammar, and clarity
  • Ensure proper formatting and adherence to healthcare documentation standards
  • Identify and clarify inconsistencies or inaccuracies in medical dictations
  • Enter transcribed reports into electronic health records (EHR) systems
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Requirements:

  • High school diploma or equivalent required
  • Certification in medical transcription from an accredited program preferred
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  • Excellent typing speed and accuracy
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HUMAN RESOURCE ASSISTANT
40 hrs/week

Approx. Price Per Hour (USD): $8.00

 

Responsibilities:

  • Assist with day-to-day operations of the HR functions and duties
  • Provide clerical and administrative support to Human Resources executives
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  • Process documentation and prepare reports relating to personnel activities (staffing, recruitment, training, grievances, performance evaluations, etc.)
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  • Bilingual or multilingual abilities are a plus

MARKETING AND PATIENT ACQUISITION SPECIALIST
40 hrs/week

Approx. Price Per Hour (USD): $10.00

 

Responsibilities:

  • Create and implement comprehensive marketing plans to attract and retain patients
  • Develop and execute targeted campaigns across various channels (social media, email, print, etc.)
  • Produce engaging content for marketing materials, including blogs, newsletters, social media posts, and website copy
  • Collaborate with the design team to develop visually appealing promotional materials
  • Identify and pursue opportunities to attract new patients
  • Develop partnerships with community organizations, businesses, and other healthcare providers
  • Conduct market research to identify patient needs and preferences
  • Analyze competitor strategies and market trends to inform marketing efforts
  • Plan and manage community events, health fairs, and open houses to promote services
  • Coordinate participation in local and industry events to increase brand visibility
  • Manage and optimize online presence, including website, social media profiles, and online directories
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  • Develop and maintain strong relationships with existing patients to encourage referrals and repeat visits
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Requirements:

  • Bachelor’s degree in marketing, communications, healthcare administration, or a related field required
  • Previous experience in healthcare marketing or patient acquisition preferred
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  • Strong written and verbal communication skills
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools)
  • Excellent organizational and project management skills
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  • Ability to build and maintain relationships with patients, staff, and community partners
  • Strong team collaboration skills
  • Flexibility to adapt to changing market conditions and organizational needs
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  • Strong work ethic and a positive attitude
  • Understanding of healthcare regulations and compliance standards related to marketing
  • Commitment to maintaining patient confidentiality and ethical marketing practices

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40 hrs/week
Approx. Price Per Hour (USD): $10.00

 

Provides phone, video call, email, ticketing and online chat support to customer enquiries.

Example responsibilities may include:
• Answering phone, online chat enquiries and questions from new and existing customers
• Responding to customer emails
• Looking up customer order details from our internal CRM
• Processing refunds and other customer requests according to internal procedures
• Send email and SMS quotes to customers

Requirements
• Strong written English and verbal communication skills
• Attention to detail

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40 hrs/week
Approx. Price Per Hour (USD): $10.00

 

Responsibilities and Tasks May Include:

  • Accurately record daily financial transactions and complete the posting process.
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Requirements

  • Proven bookkeeping experience with a strong attention to detail.
  • Proficiency in MS Excel and accounting software (e.g., QuickBooks, Xero).
  • Strong mathematical and analytical skills.
  • Ability to handle sensitive and confidential information with discretion.
  • Knowledge of generally accepted accounting principles and procedures.

Highly Regarded Skills and Experience

  • Experience in bookkeeping for international clients.
  • Familiarity with multiple accounting software platforms.
  • A degree or certification in Finance, Accounting, or a related field.
  • Strong interpersonal skills and the ability to work in a team environment.
  • Experience in managing financial records for small to medium-sized businesses.

WEB DEVELOPER

40 hrs/week
Approx. Price Per Hour (USD): $11.00

 

Responsibilities for a Developer Specialising in WordPress

  • Develop and maintain dynamic websites and web applications using WordPress.
  • Collaborate with the design and marketing teams to turn visions into reality.
  • Ensure high-performance and availability, managing all technical aspects of the CMS.
  • Establish and guide the website’s architecture.
  • Ensure high-quality source code, testing, and debugging.
  • Collaborate with front-end developers and web designers to improve usability.
  • Stay updated with the latest industry trends and advancements.

 

Requirements

  • Proven work experience as a WordPress Developer.
  • Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery.
  • Experience building user interfaces for websites and/or web applications.
  • Proficient understanding of code versioning tools.
  • Strong understanding of PHP back-end development.
  • Familiarity with Google Tools such as Analytics and Search Console.
  • Knowledge of how to interact with RESTful APIs and formats (JSON, XML).
  • Excellent written and verbal communication skills.
  • Basic graphic design skills to create social media and website content.
  • Proficient in MS Office suite, including Excel and Outlook.
  • High school diploma or equivalent; associate or bachelor’s degree in business, marketing, or a related field preferred.

SEO SPECIALIST

40 hrs/week
Approx. Price Per Hour (USD): $10.00

 

Responsibilities

  • Perform comprehensive client SEO audits focusing on on-page, technical, off-page, and content aspects.
  • Conduct keyword research to identify target keywords and phrases.
  • Develop and implement on-page, off-page, technical, and content optimizations.
  • Create regular SEO reports highlighting organic performance, including keyword tracking, conversions, and organic traffic.
  • Develop and execute off-page SEO through link building
  • Develop and execute a content strategy to grow organic traffic.
  • Conduct competitor SEO analysis to incorporate into the SEO strategy.
  • Collaborate with content writers and marketing teams to ensure SEO best practices are followed.
  • Stay updated with the latest industry trends, algorithm updates, and best practices.

 

Requirements

  • Proficiency in Google Analytics, including GA4.
  • Proficiency in Google Search Console.
  • Proficiency in SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Botify.
  • Minimum of 3 years of experience in SEO, preferably in an agency setting.
  • Strong understanding of HTML/CSS and website structures.
  • Excellent written and verbal communication skills.

COLD CALLER

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities
  • Cold call real estate sellers from provided lead lists
  • Qualify sellers and properties over the phone
  • Schedule appointments for the acquisition team to visit potential investment properties
  • Log all calls and appointment details in the CRM (Folio)
  • Achieve daily and weekly appointment-setting targets

     

Scope
  • The cold caller will be provided leads to call and will need to learn the client’s specific process for qualifying sellers and properties.
  • They will use an internal CRM to log calls and appointments.
  • They will report directly to the client and work independently once trained on the process.

 

Requirements

  • 6 months experience in cold calling and/or appointment setting
  • Real estate and/or sales experience preferred
  • Clear phone voice and strong communication skills
  • Motivated self-starter who can work independently
  • Organized and detail-oriented
  • Familiarity with CRMs

MEDICAL BILLER AND CODER

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities
  • Obtain authorizations and pre-approvals from insurance companies
  • Verify patient insurance coverage
  • Submit claims to insurance companies
  • Follow up on unpaid/denied claims
  • Appeal denied claims
  • Communicate with insurance companies to resolve issues
  • Maintain accurate patient records
Requirements
  • 6 months experience in medical billing
  • Knowledge of billing practices, terminology, and software
  • Strong attention to detail and organization skills
  • Excellent written and verbal communication abilities
  • Able to multitask and prioritize effectively
  • Passion for improving the patient and provider experience

MEDICAL RECEPTIONIST

40 hrs/week
Approx. Price Per Hour (USD): $10.00

Responsibilities

  • Calendar and Task Management
  • Answer incoming phone calls
  • Schedule appointments for new and existing patients
  • Enter patient information into EMR system
  • Follow up on missed calls
  • Make reminder calls/texts for appointments

Requirements

  • At least 6 months experience as a Medical Receptionist
  • Familiarity with medical terminology and health insurance
  • Excellent phone skills and customer service skills
  • Strong attention to detail
  • Proficient with computers and data entry

DIGITAL MARKETING

Boost Your Medical Practice with Expert Digital Marketing

Enhance your online presence with our comprehensive Medical Digital Marketing package, designed to attract more patients and maximize your ROI. Our services include:

✅ Web Design & Development – Build a professional, high-converting website.
✅ Maintenance & Security – Keep your site updated, virus-free, and running smoothly.
✅ SEO (Basic & Expansion) – Improve search rankings and increase visibility.
✅ Google Business Profile Management – Stand out in local search results.
✅ PPC Management – Get high-quality leads with targeted ads.
✅ Social Media Marketing – Engage with patients and grow your brand.
✅ Email/SMS Marketing – Connect with your audience effectively.
✅ Press Release – Build credibility and brand awareness.

 

💡 Drive More Patients to Your Practice! See Our Affordable Plans Now:

 

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