The Most Common Mistakes in Chiropractic Digital Marketing and How to Fix Them
Digital marketing is a vital part of growing any chiropractic practice. It’s how you attract new patients, build trust, and expand your business. However, even the most well-intentioned efforts can sometimes miss the mark. Many chiropractors fall into common digital marketing pitfalls, from neglecting local SEO to inconsistent content posting. The good news? These mistakes are fixable, and the solutions can have a profound impact on your online presence and patient growth. Let’s explore the most frequent digital marketing mistakes chiropractors make and how to overcome them.
1. Neglecting Local SEO
If you’re not showing up in local search results, you’re missing out on a huge chunk of potential patients. Imagine someone in your neighborhood typing “chiropractor near me” into Google, and your practice doesn’t appear. That’s what happens without proper local SEO.

How to Fix It:
- Optimize your Google My Business (GMB) profile with accurate details like your name, address, phone number (NAP), and hours of operation. Add high-quality photos of your clinic to enhance your profile.
- Use location-based keywords like “chiropractor in [city]” or “spinal adjustments near [neighborhood].”
- Encourage your patients to leave reviews on Google and other platforms. Positive reviews improve your search rankings and build trust.
- Add local schema markup to your website so search engines can better understand your location and services.
Altrust Services can help you fine-tune your local SEO efforts, ensuring your practice ranks higher in local search results and attracts nearby patients.
2. Inconsistent Posting on Social Media
Social media can be a goldmine for patient engagement, but irregular posting makes your practice look inactive. If you’re only posting sporadically, your audience may lose interest—or worse, forget about you altogether.
How to Fix It:
- Create a content calendar and schedule posts in advance. Consistency is key, so aim for at least 3-4 posts per week.
- Share a variety of content, like wellness tips, chiropractic success stories (with permission), and educational posts on spine health.
- Use tools like Hootsuite or Buffer to automate posting and maintain a steady online presence, even during busy weeks.
Need help managing your social media? Let Altrust Services take the reins, so you can focus on treating patients while we ensure your audience stays engaged.
3. Overlooking Mobile Optimization
A non-mobile-friendly website is a dealbreaker for many potential patients. With most people searching for local services on their smartphones, a clunky or unresponsive site can drive visitors away before they even explore your services.
How to Fix It:
- Use a responsive web design that adapts to any screen size, from smartphones to desktops.
- Simplify navigation with clear menus and clickable buttons that are easy to use on smaller screens.
- Test your site with tools like Google’s Mobile-Friendly Test to identify and fix any issues.
Altrust Services offers tailored web design solutions, ensuring your site delivers a seamless experience across all devices.
4. Lack of Clear Calls-to-Action (CTAs)
A beautifully designed website is great, but without clear calls-to-action (CTAs), visitors may not know what to do next. They need a gentle nudge to book an appointment or contact your practice.
How to Fix It:
- Place CTAs prominently throughout your site, like “Schedule an Appointment” or “Call Us Today.”
- Use action-oriented language that encourages visitors to take the next step.
- Streamline the booking process to make scheduling easy and hassle-free.
Let Altrust Services help you design CTAs that guide visitors seamlessly from interest to action.
5. Failing to Track Digital Marketing Performance
If you’re not measuring the success of your digital marketing efforts, you’re flying blind. Tracking performance is crucial to understanding what’s working—and what’s not.

How to Fix It:
- Use Google Analytics to monitor website traffic, bounce rates, and conversions.
- Set up Google Search Console to track keyword rankings and click-through rates (CTR).
- Analyze social media engagement metrics to identify which posts resonate most with your audience.
With detailed analytics and reporting from Altrust Services, you’ll have the insights needed to refine your strategy and maximize your results.
6. Relying Too Heavily on Promotions
Promotions can be a great way to attract new patients, but relying on them too much can make your marketing feel overly sales-focused. Patients also value education and expertise.
How to Fix It:
- Follow the 80/20 rule: 80% of your content should educate and inform, while 20% can focus on promotions or discounts.
- Share blog posts, videos, or infographics that provide real value to your audience, like “How Chiropractic Care Relieves Chronic Pain.”
- Focus promotions on how your services solve specific patient problems, rather than just offering discounts.
Altrust Services can help balance your content strategy to build trust and engagement while driving conversions.
7. Ignoring the Power of Patient Reviews
Patient reviews are one of the most influential factors in building trust and attracting new patients. If you’re not actively collecting and showcasing reviews, you’re missing out.

How to Fix It:
- Ask happy patients to leave reviews on platforms like Google, Yelp, or Healthgrades.
- Respond to all reviews—both positive and negative—in a professional and empathetic manner.
- Highlight glowing testimonials on your website and social media to showcase your impact.
With reputation management tools from Altrust Services, you can build and maintain a positive online presence.
8. Poor Website Content Strategy
Your website should serve as a resource for potential patients, offering valuable information about your services and expertise. Without high-quality content, you’re unlikely to rank well on search engines or convert visitors into patients.
How to Fix It:
- Develop a content calendar with regular blog posts on topics like “How Chiropractic Care Relieves Chronic Back Pain” or “The Importance of Spinal Alignment.”
- Incorporate relevant keywords like “chiropractic care in [city]” or “neck pain treatment near me.”
- Include engaging visuals like videos and infographics to make your content more accessible.
Let Altrust Services help you create SEO-optimized, patient-focused content that ranks well and builds trust.
9. Neglecting Email Marketing
Email marketing is a powerful tool for staying connected with patients, yet many practices overlook its potential.
How to Fix It:
- Send monthly newsletters with wellness tips, practice updates, and upcoming events.
- Use automated appointment reminders to reduce no-shows and encourage follow-ups.
- Segment your email list to deliver personalized messages tailored to different patient needs.
Altrust Services can craft effective email campaigns that keep your patients engaged and coming back.
10. Avoiding Paid Advertising
Paid advertising, when done right, is one of the quickest ways to boost visibility and attract new patients.
How to Fix It:
- Use geo-targeting to show ads only to local patients who are most likely to visit your practice.
- Focus on long-tail keywords like “chiropractic care for lower back pain in [city].”
- Monitor and optimize ad performance to ensure you’re getting the best return on investment (ROI).
Let Altrust Services manage your paid advertising campaigns, so you can focus on what you do best—caring for your patients.
Conclusion
Digital marketing can feel overwhelming, but addressing common mistakes like neglecting local SEO, inconsistent social media posting, and weak content strategies can make all the difference. With the right approach, your chiropractic practice can stand out online, attract more patients, and grow sustainably.
Altrust Services is your partner in success. From SEO and social media management to content creation and reputation building, we’re here to support your practice at every step.
Ready to transform your digital marketing strategy? Contact Altrust Services today and start building a stronger, more visible practice.